Corporate Identity

A CI is useful whenever you get in contact with the public and want this to happen in a uniform way. The internet is only one way of communication but there should be an obvious pattern among all media to gain public recognition. Therefore it is necessary to define and clarify the way communication is being performed. This is the purpose of a CI.


When it comes to creating a company, one of the first steps is to create a name and a logo. An advertising agency does both. But they also create a standard letter as well as business card layouts. This is a design of a standard letter and a business card. Both are subject to this CI and therefore presented on these pages.


There is a version 0.1 of a standard letter DIN A4. This is a rather frugal design of that letter. But it's supposed to stress the importance of the logo again. Click on the link to view the PDF.

Business card:

This is version 0.1 of a standard business card. The logo in the back as well as in the front are dependent on the person who this is for. Click on the image to view a larger image.